Millennials are busy, and finding a way to not only connect, but also offer value to this audience can be challenging. theSkimm is a company dedicated to helping busy millennials live smarter in all aspects of their lives. And one key, and sometimes scary aspect of their lives, is saving money. With over seven million subscribers to date, theSkimm was already offering tips and tricks via theSkimm.com website and daily newsletters but was curious if there was an opportunity to also offer handy tools and tips to their customers via a brand new money-specific mobile app. Through their already earned credibility and unique method of support, theSkimm seemed well positioned to offer its users a curation of financial best practices, calculators, saving tips, budget advice, credit card assistance and more, all via a handy app delivered in true skimm fashion. But what they didn't know for sure was what the audience's appetite was for such a solution.

Working hand-in-hand with Bottle Rocket, theSkimm embarked on the creation of a lean MVP that would bring their vision to life in a way that the audience could leverage it in real-world situations and garner direct feedback from their most engaged users. The app was created in a goal-oriented fashion and used a self-identified end goal to offer advice on how to get there. This allowed theSkimm to test the concept with real users and gather direct feedback before committing to a full build and further investment.