In the fast-paced world of fast-serve restaurants, brands must constantly innovate to stay top of mind with customers. Menu and food innovation aside, it's also imperative that customers are able to access your brand when they want, where they want, both simply and easily. In the face of declining revenue, Qdoba needed a digital solution to ensure the success of their business. Qdoba was ripe for a rebrand and could earn back share and revenue via a rewarding loyalty program.

Qdoba needed a complimenting web and app presence that could help build relationships with new customers while increasing loyalty among returning customers. One challenge they faced was the size and variance of their menu. New customers may not be able to easily navigate it and returning customers may head straight for their favorite items, bypassing new or promoted offers.

To fully engage anyone interested in Qdoba, our approach segmented customers by platform. We designed the responsive web experience for someone discovering the brand and menu, enticing them to choose Qdoba. The mobile app, a first for Qdoba, would cater to a highly-engaged audience who know the brand already.

For the web experience, Bottle Rocket provided a user-focused order flow, making a varied menu easy to explore for new customers while allowing return customers to quickly access their favorite orders. The mobile app featured a loyalty program that rewarded frequent customers and drove repeat visits.