What began as an in-person and party-oriented direct selling opportunity, Mary Kay founded its business on building relationships and connections with customers. The need to connect with customers via digital is greater now than any other time in the company's history. Mary Kay has always been eager to provide digital innovations and connections to help their Independent Beauty Consultants enhance their connection with their customers, proving themselves to be a leader in the direct selling space. But now, more than ever, the company turned to digital to find new ways to empower their consultants and deepen customer connections

Bottle Rocket built a new digital solution that allowed Independent Beauty Consultants to meet customers where they are and provide a new on-the-go channel for product ordering. The platform empowers IBCs with additional product-selling tools, enables them to adapt to digital customer expectations, and strengthens the personal IBC-customer relationship that has always differentiated Mary Kay. By leveraging mobile technology, Mary Kay's Independent Beauty Consultants can now create deeper, more personalized connections with their customers.