bringing snacks direct to

consumers

CLIENT

Frito-Lay (PepsiCo)

OVERVIEW

When shopping habits changed during COVID-19, Frito-Lay had to change as well. How was the snack giant going to continue to put its snacks in the hands of consumers and understand their snacking habits while many were wary of visiting grocery or convenience stores during the pandemic? The answer – sell them direct. The most profitable division of parent company PepsiCo, Frito-Lay is known primarily for its dominance in the world of salty snacks. Now with over 29 snack brands and 55,000 employees, the company produces and sells its staple products, including Fritos, Cheetos, Doritos, Tostitos, Lay's and Ruffles, while also continuing to acquire new specialty and niche brands and experimenting with innovation in its main product lines (new flavors, "baked," reduced fat, organic, etc.).

PLATFORMS & SERVICES

Business Transformation

Commerce

Experience Design

INDUSTRY

Retail & Commerce

THE CHALLENGE

In what seemed like an instant, the world changed. And consumer behavior and purchasing habits changed right alongside it. What normally was purchased through in-store experiences and often "impulse" purchases at checkout, Frito-Lay had to find a new way to ensure their valued customers could continue enjoying their variety of salty snacks even amid a worldwide pandemic. The company also wanted to ensure it was gathering info on snacking habits so that future snack improvements could be made. But with its roots in B2B manufacturing and distribution, the company needed to find a new way to serve the masses. And luckily, they had purchased the rights to the Snacks.com URL over two decades ago.

OUR APPROACH

Bottle Rocket partnered with Frito-Lay to rapidly design and build Snacks.com — a direct-to-consumer e-commerce experience. The platform enabled customers to purchase their favorite snacks directly and gave Frito-Lay direct insight into snacking behaviors and preferences at a time when in-store purchasing data was disrupted.

NEXT UP