modernizing two QSR brands under a single mobile

platform

10.1%

off-prem sales increase

CLIENT

Fiesta Restaurant Group

OVERVIEW

The quick service restaurant (QSR) industry is a hyper-competitive market where convenience and quality are of utmost importance. Industry research has proven that digital customers regularly spend more than physical customers across all QSR brands, making digital experiences an imperative component of customer retention and revenue growth. Adding fuel to the fire, 2020 shopping habits changed radically during the pandemic thus increasing the importance of loyalty and the need to create deeper customer connections. Fiesta Restaurant Group, Inc., owns, operates, and franchises Pollo Tropical and Taco Cabana restaurant brands across the U.S., the Caribbean, Central America, and South America. With over 360 locations, Fiesta Restaurant Group specializes in the operation of fast casual and QSRs that offer distinct and local flavors at a remarkable value. Taco Cabana features Tex-Mex and Mexican food primarily in the state of Texas, while Pollo Tropical features Caribbean-inspired dishes throughout South Florida.

PLATFORMS & SERVICES

Velocity

Experience

Loyalty

Digital Acceleration

INDUSTRY

QSR & Restaurant

THE CHALLENGE

Even pre-COVID, customer demand for digital experiences was on the rise. Fast-forward to 2020, and they became an imperative to enhance customer retention and drive revenue growth. Despite large amounts of traffic in their stores, Fiesta Restaurant Group was not capitalizing on digital touchpoints to create long-lasting relationships with their customers. Even though a loyalty app existed, engagement was low and the company knew it was missing out on a significant revenue opportunity. Competing with the likes of Chipotle and Chick-fil-A who invested early in digital, the time to invest was now while also working to modernize the brand and improve current brand-specific user challenges and organization-wide technology challenges. Both brands needed to drive frequency of visits, create deeper engagement with their customers, and modernize their technology.

OUR APPROACH

Bottle Rocket modernized both Pollo Tropical and Taco Cabana under a single mobile platform. The team delivered two fully redesigned app experiences — both with curbside enabled — featuring modernized loyalty programs, streamlined ordering, and deeper brand engagement. The platform addressed both brand-specific user challenges and organization-wide technology needs.

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