enhancing loyalty with a data-driven

focus

33%

MAU growth

Caesars Entertainment

CLIENT
Caesars Entertainment
OVERVIEW
Caesars Entertainment, renowned as a global leader in entertainment and hospitality, strives to make their customers lives better via technology. With over 55 million loyalty members, having a best-in-class mobile experience that reflects its unique brand and sophisticated rewards program is a necessity to best serve its most loyal customers. A simple and personalized experience, backed by data, is key to delivering on the business objectives and allows Caesars to continue to delight customers through relevant and timely information. Celebrated for being "Routinely Spectacular," Caesars Entertainment stands for unrivaled luxury and unsurpassed entertainment. With over 50 casinos and integrated resorts worldwide, including Harrah's, Caesars and Horseshoe to name a few, Caesars continues to be a global leader in gaming, hospitality, and extraordinary customer service.
PLATFORMS & SERVICES
Loyalty
Data-Driven Decisions
Product Roadmap
INDUSTRY
Travel & Hospitality
THE CHALLENGE

As the unifying component across various properties throughout the U.S, the Caesars Entertainment mobile loyalty experience offers a key opportunity to not only extend the brand directly into the hands of its most loyal customers, but also to deliver personalized and contextualized incentives based on rewards data.

The previous version of the loyalty app was in need of modernization and a touch of sophistication to allow for a more tailored feel for each customer, while driving retention across its vast customer base. This repeat engagement with the loyalty program allows Caesars to continuously learn more and more about what customers want and need.

OUR APPROACH

We started by looking at the existing infrastructure in order first to stabilize the foundation. Overall performance, functionality, and user experience issues were addressed. By working with the Caesars team and leveraging data from their CRM system, we were able to leverage behavioral data to drive a more personalized approach to the experience. This data-driven approach allows Caesars to continuously learn what customers want and need, while also delivering relevant and timely information to keep them engaged and coming back for more.

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