SPECIALIZED STRATEGIC AUDIT
find the
friction.
uncover the opportunity.
build a better
digital experience.
Bottle Rocket's DXO engagement gives you an independent, evidence-based view of your digital experience with a prioritized roadmap for improvement
Four-week engagement · $110,000
In four weeks we examine the experience, customer journey, analytics, technology, and competitive landscape to find what's working, what's in the way, and where your next investment has the greatest impact.
your digital experience is more than its interface.
True digital experience optimization spans mobile apps, responsive web environments, complex marketing automation, deep backend legacy systems, secure cloud databases, and personalization layers. Our assessment uncovers the invisible barriers limiting your growth.
"A seamless interface built on fragile infrastructure is just a prettier path to frustration. Optimization requires an end-to-end perspective."
a comprehensive view of your digital experience.
We examine your digital ecosystem across six critical dimensions to uncover friction, identify opportunities, and define what to do next.
analytics health check
Evaluate measurement quality, conversion funnels, user behavior, and data gaps to turn digital performance into actionable insight.
experience design review
Assess usability, navigation, content, accessibility, and key interactions to uncover friction across the experience.
audience journey mapping
Map customer needs, behaviors, and touchpoints to reveal where journeys break down and where improvements matter most.
technology & data analysis
Examine architecture, integrations, data flows, performance, and scalability to identify risks and enable future growth.
competitive benchmarking
Compare your experience, capabilities, and performance with category leaders to expose gaps and opportunities for differentiation.
prioritization & roadmap
Bring the findings together into a sequenced roadmap that balances customer value, business impact, effort, and feasibility.
four weeks from questions to roadmap.
A rapid, high-intensity sprint model structured to minimize stakeholder overhead and accelerate diagnostic output.
WEEK 1
Align & assess
Set priorities, define scope, gather research, begin current-state assessment.
Outcome: the questions DXO must answer & the evidence needed.
WEEK 2
Investigate & benchmark
Deepen analysis across behavior, design, tech, research, and competitors.
Outcome: findings, patterns, constraints & opportunities.
WEEK 3
Synthesize & shape
Connect evidence, find root causes, define clear opportunities.
Outcome: what should change, why it matters, what it takes.
WEEK 4
Prioritize & plan
Weigh value, effort, feasibility & dependencies. Executive readout.
Outcome: a practical strategic roadmap.
what you receive.
At the end of the four-week sprint, your team will have full ownership of five high-impact, executive-ready deliverables designed to support decision-making.
Analytics Health Check
A comprehensive review of your current analytics setup, data accuracy, tracking coverage, and reporting infrastructure to identify gaps and optimization opportunities.
Experience Design Review
An in-depth evaluation of your digital experience across key user journeys, assessing usability, accessibility, visual consistency, and conversion effectiveness.
Competitive & category benchmark
A structured comparison of your digital presence against key competitors and category leaders, highlighting areas of differentiation and improvement.
Technology and Data Analysis
A thorough assessment of your tech stack, data architecture, integration points, and platform capabilities to uncover performance and scalability opportunities.
Audience Journey Map
A detailed mapping of your customer touchpoints, behavioral patterns, and decision-making stages across channels to reveal friction points and engagement opportunities.
Now / Next / Later strategic roadmap
A phased strategy and execution plan detailing your immediate quick wins, medium-term initiatives, and long-term transformation goals.
Executive presentation & working session
A stakeholder-ready deck and facilitated session to align your internal product, marketing, and technology leaders around findings and next steps.
a roadmap designed to create momentum.
Our assessments don't sit in a drawer. We construct roadmaps that balance tactical, immediate quick-wins with larger, multi-quarter strategic innovations. Every step is actionable, sequenced, and directly tied to measurable business outcomes.
frequently asked questions.
Everything you need to know about our Diagnostic Assessment program and team coordination.
Turn insight into a clear plan for growth.
A focused, four-week engagement that reveals what is limiting your digital experience, identifies the highest-value opportunities, and gives your team a prioritized path forward.
COMPLETE DXO PROGRAM
$110,000
Fixed investment for the four-week engagement.
Six integrated assessments spanning experience, analytics, audience, technology, data, and the competitive landscape
Actionable recommendations grounded in customer needs, business impact, and technical feasibility
Executive-ready findings and a prioritized strategic roadmap for what to address now, next, and later