A strong product analytics strategy is built on precision—but getting started doesn’t have to be overwhelming. This guide walks you through a minimum viable product (MVP) approach to analytics, helping you define key roles, set measurable goals, and implement a streamlined tracking plan that evolves with your business.
Ditch the tedious spreadsheets and streamline your analytics tracking plan with AI. This guide walks you through using Gemini and Bottle Rocket’s measurement plan template to quickly generate a comprehensive tracking plan for new or existing digital products—ensuring smarter, data-driven decisions without the manual effort.
Strong analytics start with detailed user stories. This guide provides a structured template and AI-powered approach to quickly generate analytics-focused user stories—helping product teams create clear, actionable tracking events for smarter data collection and seamless implementation.
Conferences offer a unique opportunity to connect directly with your target audience. By strategically integrating user research into your conference attendance, you can gain invaluable insights to inform product development and enhance user experience.
As a product manager with a decade of experience building and launching digital products, I’ve seen a few things change in that time.
Implementing continuous iteration into your business will help you create products that people grow to love over time.
Cross-Channel Messages are the Attraction Forces That Influence Organic Product, Service Discovery & Repeat Customer Visits.
The major force behind new organic customer growth are your retained customers who are willing to serve as advocates for your business.
Product analytics is critical to driving growth, but the bar to meet the increased expectations is only getting higher.
In the second law of customer retention, this larger puzzle shows us that customer retention is not a single moment in time.
Retention is the cornerstone of sustainable growth and is the driver of new organic customer growth within an experience.
It is important to find the single most important metric that aligns to your business’ success and customer motivations. One. Not twenty.
Alex Cohen highlights the need for individuals and teams to shift to a data-hungry mindset.
Bottle Rocket partners with Amplitude in order to help clients improve and grow their products at the speed required to keep up in today’s competitive digital world.
This piece originally published at Forbes.com. User analytics are critical to understanding the success of your solutions and where they can be improved. Not all
