Navigating the Martech Landscape: Choosing the Right Tools for Digital Growth
For a business to excel in digital experiences and customer reach, technology plays a crucial role in enabling growth and sustaining success.
For a business to excel in digital experiences and customer reach, technology plays a crucial role in enabling growth and sustaining success.
In traditional business operations, data collected served solely as a guiding light for influencing future strategies and actions.
Companies are taking
advantage of the down turn period to get their ship in order. This involves concentrating on customer value and making sure they aren’t wasting money by optimizing current tech investments.
“Innovation” is a guiding principle among tech teams, and that doesn’t just apply to the products they create for the marketplace.
Businesses in the digital age still need to interact with their customers to forge genuine human relationships, while using digital to personalize their experiences in unexpected ways and locations.
Cryptocurrencies can bring value to a brand in a myriad of different ways based on the demographic profile of the end customer.
Much like this device, companies must continue to evolve their mobile practice in order to take full advantage of the benefits.
75 percent of consumers who adopted digital for the first time since the pandemic plan to continue post-COVID-19.
it is possible to take your brand DTC in a very short time period with the right plan and team in place. As to whether or not it makes sense for you…
What do these connected customers want? They want simple and seamless mobile experiences that are both efficient and fun.
A north star metric set in place for over three decades has helped shape what you currently see today, protests occur daily calling for action and justice to be served in the name of police brutality.
Alex Cohen highlights the need for individuals and teams to shift to a data-hungry mindset.
Bottle Rocket continues to grow and evolve with the formal announcement of their product growth practice, aimed to better serve their clients digital needs.
As the native mobile space matures, the biggest app-related issues that brands face are growth and monetization
To win in this new experience-driven economy, it’s important to have a digital first mindset and find relevant opportunities to engage and connect with your customers throughout their daily lives.