10 Reasons Organizational Change Fails January 27, 2023 Why do so many initiatives fail — even with what we feel like is proper execution? Why does change continue to be so hard? Read More »
Behind Every Brand is a Great Experience, and Vice Versa – Why Today’s Customer Expects Synergy August 9, 2021 Rajesh Midha and Steve Soechtig explore the evolution of digital engagement and the inextricable link between a brand and an experience. Read More »
User Research, Product Management, and Experience Design: The Three Pillars of Digital Customer Experience October 21, 2024