A strong product analytics strategy is built on precision—but getting started doesn’t have to be overwhelming. This guide walks you through a minimum viable product (MVP) approach to analytics, helping you define key roles, set measurable goals, and implement a streamlined tracking plan that evolves with your business.
Ditch the tedious spreadsheets and streamline your analytics tracking plan with AI. This guide walks you through using Gemini and Bottle Rocket’s measurement plan template to quickly generate a comprehensive tracking plan for new or existing digital products—ensuring smarter, data-driven decisions without the manual effort.
Strong analytics start with detailed user stories. This guide provides a structured template and AI-powered approach to quickly generate analytics-focused user stories—helping product teams create clear, actionable tracking events for smarter data collection and seamless implementation.
Retrieval-Augmented Generation (RAG) is an advanced AI framework that enhances text generation by integrating external knowledge retrieval with generative models.
Generative AI tools like ChatGPT are powerful, but getting the best results requires skillful prompt engineering. Tyler Milner, Architect at Bottle Rocket, shares 10 essential tips to optimize your interactions. Don’t let AI guess, use these strategies to encourage clarification and missing details.
MACH enables businesses to build modular digital environments, allowing each component to operate independently.
Here’s how AI can be used to improve customer experiences in QSRs, from reducing wait times to ensuring the best items are always on the menu.
Advances in managing everything from transportation to waste management promise to have a significant impact on residents and businesses, improving everyone’s overall quality of life.
Multi-Modal and Multi-Model Compared Introduction Large Language Model (LLM) Applications have revolutionized the way humans interact with machines, enabling seamless communication and collaboration across various
As artificial intelligence brings more powerful analytical tools to the forefront, restaurateurs are beginning to see that it can be a game changer.
Embark on a journey with us as we delve into the transformative power of digital innovation in patient experience. Discover how custom digital platforms, intuitive patient interfaces, and unified healthcare experiences are not just advancements but essential elements for thriving in today’s healthcare landscape.
Personas help us to prepare for the future and allocate resources more effectively by enabling us to spot new opportunities and identify emerging trends.
In traditional business operations, data collected served solely as a guiding light for influencing future strategies and actions.
Companies are taking
advantage of the down turn period to get their ship in order. This involves concentrating on customer value and making sure they aren’t wasting money by optimizing current tech investments.
At its core, Artificial Intelligence (AI) is the product of two components –the first is data and the second is algorithms.
Quick Service Restaurants (QSRs) and dining establishments are actively seeking innovative ways to enhance customer experiences. Among the critical decisions that restaurant brands face is whether to opt for a white label solution or invest in a custom digital experience.
One of the first steps to analyzing which systems you should invest in is to do some analysis of which systems your employees and customers are using.
Before the COVID-19 pandemic, customers expected to walk into a physical location for many of their needs, whether to pick up a coffee or visit
Businesses in the digital age still need to interact with their customers to forge genuine human relationships, while using digital to personalize their experiences in unexpected ways and locations.
Healthcare headlines were dominated in late 2022 and early 2023 by announcements of new competitors entering the Healthcare delivery space. Amazon. CVS. Walgreens. Walmart. Best
As we enter an economic downturn, smart leaders will use the turbulence to build for the future. With the U.S. expected to enter a recession this year,
15 members of Forbes Technology Council share smart strategies tech leaders can leverage to ensure the team keeps up when its various members (or they themselves) take time off.
In today’s world, these devices can be used to communicate, create, entertain, and procure just about anything.
The pandemic has created many short-term shifts in consumer behaviors, but the trend of customers seeking digital alternatives to physical experiences is certainly here to stay…
The Solution Architecture Quadrant is a diagram exercise whose outputs represent an amalgam of TOGAF-grade information gathering and SAFe-centered focus.
Advancements most brands have made during the pandemic brought the digital transformation era to a close.
With digital transformation now the norm for companies, and with many having accelerated their strategies due to COVID, what should brands do to stand out in an increasingly crowded digital world?
Several brands have introduced App Clips as a way to provide a frictionless experience for travelers as well as increase customer engagement.
How do customers discover new brands, explore products, and explore impulse buy when shopping digitally?
75 percent of consumers who adopted digital for the first time since the pandemic plan to continue post-COVID-19.
it is possible to take your brand DTC in a very short time period with the right plan and team in place. As to whether or not it makes sense for you…
What exactly is digital maturity? And how do you determine your company’s digital maturity level—and improve it?
Experiences are the lifeblood of many companies and allow them to safely and efficiently interact with customers. But what about employees?
For the past few weeks, we’ve worked with our partners at Alpha to learn more about how grocery buying behaviors and how preferences have changed.
Dollar General reported first-quarter earnings results on Thursday. Same-store sales surged, far outpacing its rivals including Walmart and Target.
Several people from different disciplines joined in to create a “Remote Discovery Team” to help define a new “digital” process.
Unemployment websites and other services are bending and breaking under traffic pressure. What could be done to fix them?
3 suggestions that you can leverage within your business to stay competitive and win the hearts and pocketbooks of your customers.
Calvin Carter, CEO of Bottle Rocket, discusses how having an online presence is no longer enough to retain customers.
More and more consumers are seeking choices in how and where they order and purchase food, making it essential for brands to offer a mobile experience that meets (and preferably exceeds) their expectations.
The SPG app has been shortlisted in the 2016 GSMA’s Global Mobile Awards in the Best Use of Mobile for Travel, Leisure & Hospitality category
