Customer Experience Archives

From Generic to Gourmet: Why Restaurants are Investing in Custom Digital Experiences to Serve Up Better Results

February 14, 2025

In today’s competitive restaurant landscape, where diners
increasingly expect personalized and frictionless digital
experiences, the quality of a restaurant’s mobile app can be a
decisive factor in its market success. While many restaurants
are still settling for off-the-shelf solutions, industry leaders are
discovering the secret sauce of custom digital experiences

Faceoff: Panera Bread vs. McAlister’s Deli

December 20, 2024

Welcome to The App Faceoff, a Bottle Rocket series in which we perform a digital experience review across two apps in the same industry to explore how they stack up in areas such as design, customer engagement and growth.

Fuzzy's Taco Shop and Velvet Taco go head to head in Bottle Rocket's App Faceoff.

Faceoff: Velvet Taco vs. Fuzzy’s Taco Shop

November 25, 2024

AI and the Future of Restaurant Hospitality

September 19, 2024

In our digital age, how can we recreate this “Cheers” experience? The answer may lie in the strategic application of artificial intelligence.

American Airlines and Alaska Airlines app faceoff showing each brands' ticket mobile screen.

Faceoff: American Airlines vs. Alaska Airlines

August 22, 2024

Black woman sitting at large table along reading a book surrounded but digital devices and other books.

How Tech Companies Can Grow Their Social Influence And Impact

June 24, 2024

Many tech companies develop products and services designed to make a positive social impact, from health monitoring technology to green energy solutions to fintech applications that expand financial services to the previously underserved.

Faceoff: Popeyes vs. Raising Cane’s

June 19, 2024

Raising Cane’s & Popeyes 🍗🐔 Two of the most iconic brands in the QSR industry – known for their delicious chicken and loyal fans. But how do their digital experiences compare? Which brand excels at driving conversions? Who is leveling-up customer acquisition and loyalty?

Two women sitting on a couch with phone in hand.

5 Reasons to Try Unmoderated User Research

May 13, 2024

Unmoderated testing tools are like having a research assistant that works 24/7.

One hand passing a small Square device to another over a table top full of tools.

Using AI as a Tool to Boost Customer Satisfaction

May 2, 2024

AI is a powerful tool that can help greatly increase the customer experience.

A finger tapping a screen to lower the temperature by using an ipad mounted to the wall for the thermostat.

Consumer-Facing IoT: 20 Devices Poised To Make A Big Impact

April 12, 2024

The IoT has already made a big impact in both industrial and consumer marketplaces via a variety of technologies, ranging from predictive maintenance systems in factories to connected appliances in kitchens.

Perfect Partners: Tech and Tradition in Grocery Delivery

March 8, 2024

Grocery delivery is a vast market, with the online grocery customer base amounting to roughly 150 million shoppers.

2024 Mobile Apps: 20 Tech Experts Reveal Top Design Trends

February 25, 2024

Mobile apps provide users with a variety of services and entertainment, 24/7, via the powerful, portable computers many of us carry everywhere—our smartphones and tablets.

Navigating the Martech Landscape: Choosing the Right Tools for Digital Growth

February 12, 2024

For a business to excel in digital experiences and customer reach, technology plays a crucial role in enabling growth and sustaining success.

It’s Worth It: 4 Ways Research Saved Money for Businesses We Worked With

January 23, 2024

It’s common for projects to want to skip the research phase – maybe the features the business has in mind seem obvious, maybe time and money are particularly scarce.

Our 2024 Edition of EXP. Magazine Just Dropped!

January 22, 2024

By experience experts for experience experts, EXP. is a magazine for anyone that believes in the power of experience and thrives off innovation.

Three women of differing races at a table reviewing documents.

Unlocking the Potential of Workshops: Strategies for Enhancing Collaboration and Engagement

January 19, 2024

In today’s fast-paced business environment, maximizing collaboration and engagement in workshops is essential for driving innovation, fostering team cohesion, and ensuring that diverse perspectives are considered in decision-making processes.

Nothing is Normal

January 18, 2024

There are at least two types of folks for whom edge cases can result in poor experiences: the spoiler and the infrequent flyer.

Customer Empowerment: The AI-Driven Shift in Business Data Dynamics

January 16, 2024

In traditional business operations, data collected served solely as a guiding light for influencing future strategies and actions.

2024 Predictions

January 4, 2024

The promise of technology continues to exponentially change how we think about market dynamics, our customers, partners, and even our employees.

5 Tips to Improve Your Mobile Experience

January 2, 2024

Users want to use your services, buy your products, and receive value from you, but the app is simply a means to that end, so by getting out of the way, the value can shine through.

The Digital Breakthroughs Powering a Fast-Food Revolution

December 1, 2023

Technology is greatly impacting the way restaurants conduct business.

man sitting on stoop scrolling through his phone holding a denim jacket

20 Expert Tips For Building An Ergonomic, User-Friendly Mobile App

November 5, 2023

Businesses are often advised to “meet customers where they are,” and when it comes to apps, where they are is on their mobile devices.

The Future of Customer Loyalty

October 24, 2023

In looking to the future of loyalty programs, we must ask whether our program represents an exchange of value and loyalty in both directions.

Smaller Paddles – Let’s think big about AI in Healthcare

September 15, 2023

Matt Tobias, Healthcare Program Manager at Bottle Rocket, sets out how AI is shaking up healthcare for better patient care.

Service Design in Healthcare red text on a blue background

Conversations With Ashley + Matt: Service Design In Healthcare

September 7, 2023

Have burning healthcare questions? We’ve got the experts for answers. Join the healthcare and strategy pros as they team up to tackle industry challenges head-on.

20 New and Rising UI and UX Design Trends Dev Teams Should Know About

September 2, 2023

Users’ expectations and preferences evolve alongside tech capabilities as they experience what’s new and possible.

Spatial Computing with Apple Vision Pro – The Final Frontier

August 23, 2023

Let’s review the device’s capabilities and what we might be able to expect after the device launches next year.

How to Humanize Your Brand to Truly Connect with Customers

July 26, 2023

Scaling your business is a delicate and sometimes arduous process, and building a humanized brand requires empathy, patience, and flexibility.

20 Experts’ Smart, But Simple, Tech Tips For Everyday Users

July 5, 2023

The members of Forbes Technology Council know how to maximize the benefits of tech tools and better understand “how it all works.”

What is it about AI that brings excitement, fear, and curiosity all at once?

June 29, 2023

Our AI Journey Artificial Intelligence (AI) has taken over most business conversations. The progress is astounding. The use cases are promising. The possibilities are intriguing.

Making the Distinction: What is an Experience Blueprint?

June 29, 2023

When it comes to design research tools, two commonly used options are Customer Journey Maps and Service Blueprints.

View out the window of an airplane with water underneath

Peter Klayman of Bottle Rocket Talks Strategy for Airlines

June 22, 2023

In an interview with Avionics International, Peter Klayman—VP of Strategy at Bottle Rocket—talks about some of the trends we will be seeing in the travel space over

Digital Experiences Prevail, Even in Unexpected Industries

June 9, 2023

Before the COVID-19 pandemic, customers expected to walk into a physical location for many of their needs, whether to pick up a coffee or visit

Digital Transformation Helps Restaurants Manage Consumer Demands and Economic Challenges

April 27, 2023

Can restaurants use digital transformation as a tool to balance their bottom lines, consumer demands, and economic challenges? The current economic climate, paired with aftershocks

Introducing the All-New 2nd Edition of EXP. Magazine

January 9, 2023

A Magazine About All Things Experience. By experience experts for experience experts, EXP. is a magazine for anyone that believes in the power of experience and thrives off innovation.

What Should CX Leaders Prioritize in Their 2023 Budgets?

November 28, 2022

Evidence indicates that CX budgets could increase in 2023, despite the economic conditions.

Press Release: Experience Insights Report

August 3, 2022

Bottle Rocket, an experience consultancy that provides digital product strategy, design, and technology solutions for some of the world’s largest brands, announced today the launch of a new insights report.

New Insights Report Explores How ‘Experience’ Can Drive Growth

August 3, 2022

This report features insights from Bottle Rocket customers across industries.

The Struggle is Real

July 21, 2022

Find out how Experience Architects work with businesses to dissect what went wrong and prevent mistakes in the future.

Preparing for the Future of Experience

July 20, 2022

We’ve interviewed experts across a range of industries to create a unique window into the past, present, and future of experience.

How to Evolve Your Mobile Practice.

June 23, 2022

Much like this device, companies must continue to evolve their mobile practice in order to take full advantage of the benefits.

UX APIs Can Make or Break a Customer Journey

June 21, 2022

Expectations are ever-changing and brands must figure out how to remain relevant or risk becoming obsolete in customers’ minds.

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