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Having access to data is so much more than just deploying and using them for marketing initiatives. As marketers, you should also take into consideration the security aspect of handling the data, turning them into actionable insights, and sustaining customer engagement. Rajesh Midha, CEO of Bottle Rocket and President of Ogilvy Experience spoke with the Data Unlocked Podcast hosted by Simon Data, and shared his insights on how companies can effectively use data to drive business outcomes.
Listen below:
