Behind every seamless launch and thriving roadmap is a project manager balancing creative chaos, client needs, and executional excellence. They’re part strategist, part therapist, part time wizard—and entirely essential.
A strong product analytics strategy is built on precision—but getting started doesn’t have to be overwhelming. This guide walks you through a minimum viable product (MVP) approach to analytics, helping you define key roles, set measurable goals, and implement a streamlined tracking plan that evolves with your business.
Ditch the tedious spreadsheets and streamline your analytics tracking plan with AI. This guide walks you through using Gemini and Bottle Rocket’s measurement plan template to quickly generate a comprehensive tracking plan for new or existing digital products—ensuring smarter, data-driven decisions without the manual effort.
Strong analytics start with detailed user stories. This guide provides a structured template and AI-powered approach to quickly generate analytics-focused user stories—helping product teams create clear, actionable tracking events for smarter data collection and seamless implementation.
In today’s competitive restaurant landscape, where diners
increasingly expect personalized and frictionless digital
experiences, the quality of a restaurant’s mobile app can be a
decisive factor in its market success. While many restaurants
are still settling for off-the-shelf solutions, industry leaders are
discovering the secret sauce of custom digital experiences
Retrieval-Augmented Generation (RAG) is an advanced AI framework that enhances text generation by integrating external knowledge retrieval with generative models.
Welcome to The App Faceoff, a Bottle Rocket series in which we perform a digital experience review across two apps in the same industry to explore how they stack up in areas such as design, customer engagement and growth.
Welcome to The App Faceoff, a Bottle Rocket series in which we perform a digital experience review across two apps in the same industry to explore how they stack up in areas such as design, customer engagement and growth.
In our digital age, how can we recreate this “Cheers” experience? The answer may lie in the strategic application of artificial intelligence.
Here’s how AI can be used to improve customer experiences in QSRs, from reducing wait times to ensuring the best items are always on the menu.
Jarrard’s 2024 Consumer Survey gives us some numbers that demonstrate the magnitude of patients that have yet to embrace online scheduling.
Welcome to The App Faceoff, a Bottle Rocket series in which we perform a digital experience review across two apps in the same industry to explore how they stack up in areas such as design, customer engagement and growth.
The new generation of investors seeks portfolios that reflect their values and lifestyles, often including a preference for digital, personalized, flexible solutions.
Demand for healthcare services had outstripped what was available from traditional providers and healthcare consumers are acting like, well… consumers.
The choice between white-labeled and custom digital experiences is not just about speed to market or cost savings. It is about creating a meaningful connection with your guests that drives loyalty and retention.
Many tech companies develop products and services designed to make a positive social impact, from health monitoring technology to green energy solutions to fintech applications that expand financial services to the previously underserved.
Raising Cane’s & Popeyes 🍗🐔 Two of the most iconic brands in the QSR industry – known for their delicious chicken and loyal fans. But how do their digital experiences compare? Which brand excels at driving conversions? Who is leveling-up customer acquisition and loyalty?
Division of Labor Acquiring and retaining patients for a healthcare system has only become more difficult in recent years as more care options present themselves
Unmoderated testing tools are like having a research assistant that works 24/7.
AI is a powerful tool that can help greatly increase the customer experience.
As artificial intelligence brings more powerful analytical tools to the forefront, restaurateurs are beginning to see that it can be a game changer.
Embark on a journey with us as we delve into the transformative power of digital innovation in patient experience. Discover how custom digital platforms, intuitive patient interfaces, and unified healthcare experiences are not just advancements but essential elements for thriving in today’s healthcare landscape.
The ViVE 2024 conference on healthcare was a lively event that brought together thousands of professionals in leading healthcare organizations, systems, providers, and vendors.
Grocery delivery is a vast market, with the online grocery customer base amounting to roughly 150 million shoppers.
In the world of data analysis, there are two main approaches: qualitative and quantitative. While they often operate on opposite sides of the equation, both play a crucial role in understanding and optimizing business processes.
As menu prices soar to unprecedented heights, businesses must pivot towards cutting-edge loyalty programs that not only retain but also recapture the attention of budget-conscious consumers.
It’s essential to consider a variety of customer- and business-focused factors when choosing between the two options.
By experience experts for experience experts, EXP. is a magazine for anyone that believes in the power of experience and thrives off innovation.
In today’s fast-paced business environment, maximizing collaboration and engagement in workshops is essential for driving innovation, fostering team cohesion, and ensuring that diverse perspectives are considered in decision-making processes.
As a product manager with a decade of experience building and launching digital products, I’ve seen a few things change in that time.
There are at least two types of folks for whom edge cases can result in poor experiences: the spoiler and the infrequent flyer.
By bringing the process and power of computation right to the source of the data, edge computing promises faster responses and lower latency.
Launching and growing a tech startup company takes a lot of time and sweat equity, and eventually, it nearly always requires outside investment.
The promise of technology continues to exponentially change how we think about market dynamics, our customers, partners, and even our employees.
At its core, Artificial Intelligence (AI) is the product of two components –the first is data and the second is algorithms.
Businesses are often advised to “meet customers where they are,” and when it comes to apps, where they are is on their mobile devices.
In looking to the future of loyalty programs, we must ask whether our program represents an exchange of value and loyalty in both directions.
Matt Tobias, Healthcare Program Manager at Bottle Rocket, sets out how AI is shaking up healthcare for better patient care.
In an era defined by rapid technological advancements, the travel sector finds itself at the forefront of a digital revolution.
Scaling your business is a delicate and sometimes arduous process, and building a humanized brand requires empathy, patience, and flexibility.
Crafting an evolving digital Product Strategy that targets customer needs and embraces iterative development.
When it comes to design research tools, two commonly used options are Customer Journey Maps and Service Blueprints.
