Strategy & Insights Archives

From Generic to Gourmet: Why Restaurants are Investing in Custom Digital Experiences to Serve Up Better Results

February 14, 2025

In today’s competitive restaurant landscape, where diners
increasingly expect personalized and frictionless digital
experiences, the quality of a restaurant’s mobile app can be a
decisive factor in its market success. While many restaurants
are still settling for off-the-shelf solutions, industry leaders are
discovering the secret sauce of custom digital experiences

From Theory to Practice: Building Effective AI Systems with RAG

February 3, 2025

Retrieval-Augmented Generation (RAG) is an advanced AI framework that enhances text generation by integrating external knowledge retrieval with generative models.

Faceoff: Panera Bread vs. McAlister’s Deli

December 20, 2024

Welcome to The App Faceoff, a Bottle Rocket series in which we perform a digital experience review across two apps in the same industry to explore how they stack up in areas such as design, customer engagement and growth.

Fuzzy's Taco Shop and Velvet Taco go head to head in Bottle Rocket's App Faceoff.

Faceoff: Velvet Taco vs. Fuzzy’s Taco Shop

November 25, 2024

AI and the Future of Restaurant Hospitality

September 19, 2024

In our digital age, how can we recreate this “Cheers” experience? The answer may lie in the strategic application of artificial intelligence.

Group of girlfriends having a meal in a fast food restaurant.

AI as a Tool to Boost Customer Satisfaction

September 9, 2024

Here’s how AI can be used to improve customer experiences in QSRs, from reducing wait times to ensuring the best items are always on the menu.

Man sitting in floor leaning against couch sneezing into tissue with tablet in his lap.

Bridging the Gap: Why Online Scheduling in Healthcare Lags and How to Drive Adoption

August 26, 2024

Jarrard’s 2024 Consumer Survey gives us some numbers that demonstrate the magnitude of patients that have yet to embrace online scheduling.

American Airlines and Alaska Airlines app faceoff showing each brands' ticket mobile screen.

Faceoff: American Airlines vs. Alaska Airlines

August 22, 2024

Next-Gen Wealth: Navigating the Great Wealth Transfer with Digital Innovation

August 19, 2024

The new generation of investors seeks portfolios that reflect their values and lifestyles, often including a preference for digital, personalized, flexible solutions.

Medical personnel with headphones on facing laptop computer screen with patient pointing to her neck.

Disruption is Here to Stay

July 24, 2024

Demand for healthcare services had outstripped what was available from traditional providers and healthcare consumers are acting like, well… consumers.

red door at the top of of the stairs with yellow door handle and key in lock.

The Red Door Effect: How Custom Digital Experiences Can Set Your Brand Apart from the Pack

July 15, 2024

The choice between white-labeled and custom digital experiences is not just about speed to market or cost savings. It is about creating a meaningful connection with your guests that drives loyalty and retention.

Black woman sitting at large table along reading a book surrounded but digital devices and other books.

How Tech Companies Can Grow Their Social Influence And Impact

June 24, 2024

Many tech companies develop products and services designed to make a positive social impact, from health monitoring technology to green energy solutions to fintech applications that expand financial services to the previously underserved.

Faceoff: Popeyes vs. Raising Cane’s

June 19, 2024

Raising Cane’s & Popeyes 🍗🐔 Two of the most iconic brands in the QSR industry – known for their delicious chicken and loyal fans. But how do their digital experiences compare? Which brand excels at driving conversions? Who is leveling-up customer acquisition and loyalty?

Woman in a hospital room with a doctor about to administer medication.

The Pitfalls of Division: How Silos Hinder Integrated Patient Experiences

June 3, 2024

Division of Labor Acquiring and retaining patients for a healthcare system has only become more difficult in recent years as more care options present themselves

Two women sitting on a couch with phone in hand.

5 Reasons to Try Unmoderated User Research

May 13, 2024

Unmoderated testing tools are like having a research assistant that works 24/7.

One hand passing a small Square device to another over a table top full of tools.

Using AI as a Tool to Boost Customer Satisfaction

May 2, 2024

AI is a powerful tool that can help greatly increase the customer experience.

AI in Restaurants: Predictive Insights and Operational Efficiency

April 29, 2024

As artificial intelligence brings more powerful analytical tools to the forefront, restaurateurs are beginning to see that it can be a game changer.

Five ways to Imrpove the Digital Patient Experience book mockup next to an image of a boy receiving a bandaid from a doctor or nurse.

Five Ways to Improve the Digital Patient Experience

March 19, 2024

Embark on a journey with us as we delve into the transformative power of digital innovation in patient experience. Discover how custom digital platforms, intuitive patient interfaces, and unified healthcare experiences are not just advancements but essential elements for thriving in today’s healthcare landscape.

Attendees walking around the hall at the 2024 Vive Conference.

How to Drive Patient Experience in Healthcare in 2024: Six Key Takeaways from this year’s ViVE Healthcare Conference

March 19, 2024

The ViVE 2024 conference on healthcare was a lively event that brought together thousands of professionals in leading healthcare organizations, systems, providers, and vendors.

Perfect Partners: Tech and Tradition in Grocery Delivery

March 8, 2024

Grocery delivery is a vast market, with the online grocery customer base amounting to roughly 150 million shoppers.

The Power of Qualitative and Quantitative Data in Driving Efficiencies

March 1, 2024

In the world of data analysis, there are two main approaches: qualitative and quantitative. While they often operate on opposite sides of the equation, both play a crucial role in understanding and optimizing business processes.

Relying on Customer Loyalty During Economic Uncertainty

February 16, 2024

As menu prices soar to unprecedented heights, businesses must pivot towards cutting-edge loyalty programs that not only retain but also recapture the attention of budget-conscious consumers.

Web Or Mobile App? 17 Important Details When Deciding (And Building)

January 27, 2024

It’s essential to consider a variety of customer- and business-focused factors when choosing between the two options.

Our 2024 Edition of EXP. Magazine Just Dropped!

January 22, 2024

By experience experts for experience experts, EXP. is a magazine for anyone that believes in the power of experience and thrives off innovation.

Three women of differing races at a table reviewing documents.

Unlocking the Potential of Workshops: Strategies for Enhancing Collaboration and Engagement

January 19, 2024

In today’s fast-paced business environment, maximizing collaboration and engagement in workshops is essential for driving innovation, fostering team cohesion, and ensuring that diverse perspectives are considered in decision-making processes.

A Focused, Yet Flexible Plan Around Product Analytics: Insights from a Product Manager’s Perspective

January 18, 2024

As a product manager with a decade of experience building and launching digital products, I’ve seen a few things change in that time.

Nothing is Normal

January 18, 2024

There are at least two types of folks for whom edge cases can result in poor experiences: the spoiler and the infrequent flyer.

Effective Edge Computing: 20 Current And Potential Use Cases

January 17, 2024

By bringing the process and power of computation right to the source of the data, edge computing promises faster responses and lower latency.

Unlocking VC Funds: Advice From 20 Industry Leaders For Tech Startups

January 17, 2024

Launching and growing a tech startup company takes a lot of time and sweat equity, and eventually, it nearly always requires outside investment.

2024 Predictions

January 4, 2024

The promise of technology continues to exponentially change how we think about market dynamics, our customers, partners, and even our employees.

cubes created by lines and light effects create a ambiance resembling the technology world

Data and Algorithms: The Building Blocks of Artificial Intelligence

November 30, 2023

At its core, Artificial Intelligence (AI) is the product of two components –the first is data and the second is algorithms.

man sitting on stoop scrolling through his phone holding a denim jacket

20 Expert Tips For Building An Ergonomic, User-Friendly Mobile App

November 5, 2023

Businesses are often advised to “meet customers where they are,” and when it comes to apps, where they are is on their mobile devices.

The Future of Customer Loyalty

October 24, 2023

In looking to the future of loyalty programs, we must ask whether our program represents an exchange of value and loyalty in both directions.

Smaller Paddles – Let’s think big about AI in Healthcare

September 15, 2023

Matt Tobias, Healthcare Program Manager at Bottle Rocket, sets out how AI is shaking up healthcare for better patient care.

Winds of Change: Digital Transformation in the Travel Sector

August 28, 2023

In an era defined by rapid technological advancements, the travel sector finds itself at the forefront of a digital revolution.

How to Humanize Your Brand to Truly Connect with Customers

July 26, 2023

Scaling your business is a delicate and sometimes arduous process, and building a humanized brand requires empathy, patience, and flexibility.

Product Alignment Workshops

July 13, 2023

Crafting an evolving digital Product Strategy that targets customer needs and embraces iterative development.

Making the Distinction: What is an Experience Blueprint?

June 29, 2023

When it comes to design research tools, two commonly used options are Customer Journey Maps and Service Blueprints.

Digitization Of Patient Experiences Helps Future Proof Healthcare In A Post-Covid World

June 24, 2023

In healthcare – and perhaps most industries – it’s safe to say that the digital front door has swung wide open and there’s no turning back.

View out the window of an airplane with water underneath

Peter Klayman of Bottle Rocket Talks Strategy for Airlines

June 22, 2023

In an interview with Avionics International, Peter Klayman—VP of Strategy at Bottle Rocket—talks about some of the trends we will be seeing in the travel space over

A pile of spilled french fries coming out of a McDonalds container

McDonald’s Customers Still ‘Lovin It’ Despite Price Hikes

May 6, 2023

Total global sales jumped 12.6% matching growth in US and International markets McDonald’s customers remain loyal even as inflation forced the fast-food restaurant to raise menu prices. McDonald’s

People standing at a counter at a pharmacy

That Escalated Quickly: Non-Traditional Healthcare Competition Has Already Taken Hold

May 2, 2023

Healthcare headlines were dominated in late 2022 and early 2023 by announcements of new competitors entering the Healthcare delivery space. Amazon. CVS. Walgreens. Walmart. Best

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