Welcome to The App Faceoff, a Bottle Rocket series in which we perform a digital experience review across two apps in the same industry to explore how they stack up in areas such as design, customer engagement and growth.
A strong product analytics strategy is built on precision—but getting started doesn’t have to be overwhelming. This guide walks you through a minimum viable product (MVP) approach to analytics, helping you define key roles, set measurable goals, and implement a streamlined tracking plan that evolves with your business.
Ditch the tedious spreadsheets and streamline your analytics tracking plan with AI. This guide walks you through using Gemini and Bottle Rocket’s measurement plan template to quickly generate a comprehensive tracking plan for new or existing digital products—ensuring smarter, data-driven decisions without the manual effort.
Strong analytics start with detailed user stories. This guide provides a structured template and AI-powered approach to quickly generate analytics-focused user stories—helping product teams create clear, actionable tracking events for smarter data collection and seamless implementation.
In today’s competitive restaurant landscape, where diners
increasingly expect personalized and frictionless digital
experiences, the quality of a restaurant’s mobile app can be a
decisive factor in its market success. While many restaurants
are still settling for off-the-shelf solutions, industry leaders are
discovering the secret sauce of custom digital experiences
Retrieval-Augmented Generation (RAG) is an advanced AI framework that enhances text generation by integrating external knowledge retrieval with generative models.
Generative AI tools like ChatGPT are powerful, but getting the best results requires skillful prompt engineering. Tyler Milner, Architect at Bottle Rocket, shares 10 essential tips to optimize your interactions. Don’t let AI guess, use these strategies to encourage clarification and missing details.
MACH enables businesses to build modular digital environments, allowing each component to operate independently.
Welcome to The App Faceoff, a Bottle Rocket series in which we perform a digital experience review across two apps in the same industry to explore how they stack up in areas such as design, customer engagement and growth.
Let’s explore the benefits of PHRs and how they empower individuals to take an active role in managing their health.
Welcome to The App Faceoff, a Bottle Rocket series in which we perform a digital experience review across two apps in the same industry to explore how they stack up in areas such as design, customer engagement and growth.
Bottle Rocket’s 12th annual Rocket Science was once again a success! Our Rocketeers brought their a-game, boundless creativity and fresh ideas, including 22 projects spanning
Team-building exercises can help—but only if they’re structured to fully engage the unique interests and talents of tech professionals.
The pillars of user research, product management, and experience design are the cornerstone for delivering outstanding digital customer experiences.
Consumers who transact business on their mobile devices increasingly prefer to use a company’s mobile app over its website. This is especially true when it comes to making purchases, with one global survey finding that 78% of buyers regularly use retailers’ mobile apps.
The future of AI-assisted development is bright, and it should not be seen as a threat to engineers but as a benefit that could transform the speed and quality at which we’re able to innovate and produce new ideas across every industry.
In our digital age, how can we recreate this “Cheers” experience? The answer may lie in the strategic application of artificial intelligence.
Here’s how AI can be used to improve customer experiences in QSRs, from reducing wait times to ensuring the best items are always on the menu.
Conferences offer a unique opportunity to connect directly with your target audience. By strategically integrating user research into your conference attendance, you can gain invaluable insights to inform product development and enhance user experience.
Jarrard’s 2024 Consumer Survey gives us some numbers that demonstrate the magnitude of patients that have yet to embrace online scheduling.
Welcome to The App Faceoff, a Bottle Rocket series in which we perform a digital experience review across two apps in the same industry to explore how they stack up in areas such as design, customer engagement and growth.