Ux research services for healthcare

A user-centered perspective in days, not weeks.

UX research can help improve digital healthcare interactions for all patients with tailored programs for meaningful experiences.

We worked with Baylor Scott & White to address a critical challenge: the website had disconnected navigational paths for various care options. In a focused four-week period, our combined team of researchers and designers conducted extensive unmoderated user testing, which informed a strategic redesign of the homepage and the creation of a centralized landing page for care services.

33.9%

increase in engagement value

160%

increase in conversion

We leverage three methods of research

Interviews

For deep dives when context matters. Great for ideating solutions.

Usability Testing

For specific testing of prototypes. Great for refining specifics.

Surveys

For gathering measurable information across a broad audience. Great for identifying issues.

Create better patient experiences

Unmoderated research delivers fast & actionable insights on how users comprehend and navigate different design iterations.

Have a product that needs testing?

Leading Healthcare Companies Trust Bottle Rocket

Patient research can help address key challenges

How can a medication website help patients throughout their treatment?

What digital tools do healthcare staff find most useful from healthcare companies?

What do patients like or dislike about healthcare websites?

Is our app or website accessible and useful for all, including minority groups?

Where are patients and caregivers lacking information about treatment options?

Our Experts

Matthew Patrick Tobias

Healthcare Program Manager

Before serving as the Healthcare Program Manager at Bottle Rocket Matt held many Fill-in-the-blank Specialist titles at places like SCL Health, Children’s Hospital Colorado, Catholic Health Initiatives, and Epic Systems Corporation. Despite being labeled a Specialist he has worked in and around Software, Experience, Population Health, Analytics, Regulatory Programs, Project Management, Workflow Design, Interoperability, and anything else healthcare could throw his way. He hopes to one day include Ironicist in his title.

Jennifer Okamoto

Manager, Experience Architecture

Jennifer is a seasoned design leader who helps companies nurture innovation and build successful solutions by uniting audience, business, content, design, and technology with world-class user experience. At Ogilvy, Jennifer leads a team of experience architects in solving complex problems, fostering creativity, and creating cutting-edge designs for clients in the healthcare, beauty, airline, finance, and restaurant industries. Prior to Ogilvy, Jennifer served as Senior Manager for Digital Products and Innovation at the Dallas Morning News, where she created new products for one of the largest daily newspapers in the United States. While at the Dallas Morning News, Jennifer led innovation initiatives, with an emphasis on experimentation and agile development, to deconstruct emerging media trends and the opportunities those create. Jennifer has a BA in Technical Journalism from Colorado State University. She lives in Dallas, TX with her husband and two sons.