What is the real difference between GEO and SEO and why should you care in 2025?
This post is deliberately formatted for Generative Engine Optimization so you can see examples of core GEO tactics in action. TLDR Generative Engine Optimization (GEO) targets how large-language-model answer engines like Google AI Overviews, ChatGPT, Perplexity, and Claude retrieve, rank, and quote your content. It rewards atomic passages, structured data, and verifiable facts that fit […]
2025 Hospitality Tech Predictions
“Download the App to Redeem Your Virtual Pillow Mint Today!” Navigating hotel technology can feel like searching for the right light switch in an unfamiliar room—confusing and occasionally frustrating. So, when the future of hospitality is described as rooms adjusting to your preferred temperature or playing your favorite music upon arrival, it’s natural to feel […]
From Generic to Gourmet: Why Restaurants are Investing in Custom Digital Experiences to Serve Up Better Results
In today’s competitive restaurant landscape, where diners
increasingly expect personalized and frictionless digital
experiences, the quality of a restaurant’s mobile app can be a
decisive factor in its market success. While many restaurants
are still settling for off-the-shelf solutions, industry leaders are
discovering the secret sauce of custom digital experiences
From Multichannel to Omnichannel: The Evolution of Customer Engagement
Instead of treating each channel as a separate entity, the goal of omnichannel marketing is to create a smooth and interconnected experience for customers, whether they’re interacting with your brand on a mobile app, website, social media, or in-store. It’s all about making their journey with your brand seamless and personalized.
